From Boring to Brilliant
As a communicator, I’m constantly on the lookout for really, really bad forms of communication. It’s kind of a hobby for me – sick I know! And sadly, the church seems to be the source of many of the items in my collection (I’ll share some of those with you another time).
Anyhow, the other day I was completely blown away by a piece of communication that had the potential to be ultra-boring: the details for the latest update to the Weather App on my iPhone.
Seriously, can you imagine anything more boring than that? Usually they say things like:
Fixed problem with national weather radar.
Other minor bug fixes.
Certified for iOS 5.0.
But this time, some developer decided to have some fun and inject a bit of their personality into the communication piece. And they absolutely made my day … in fact it still brings a smile to my face every time I think about it.
Turns out that nothing – nothing – needs to be boring. Just a bit of our personality mixed in with a sense of story (fact or fiction, it really doesn’t matter) and shazam … look at what happens. The whole thing comes to life and touches someone in the most surprising way! Enjoy: